New Balance Launches New Division To Create Digital Experiences And Wearable Technologies For Athletes
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/yHTGaebORIgTh1ZeZaFdlvrTi-E=/arc-anglerfish-arc2-prod-bostonglobe/public/DD3TV7XV3II6TOHSSNY7URDNG4.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![RunnersWeb Athletics: World Champions Lyles and Wightman return to Boston for New Balance Indoor Grand Prix on Feb. 4 RunnersWeb Athletics: World Champions Lyles and Wightman return to Boston for New Balance Indoor Grand Prix on Feb. 4](https://runnersweb.com/running/images_2022/NBIGP_20230204.jpg)
RunnersWeb Athletics: World Champions Lyles and Wightman return to Boston for New Balance Indoor Grand Prix on Feb. 4
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